Meet the People Who Buy What You Sell.

Exhibiting at MBC is designed for companies that want to introduce their products, meet providers, generate qualified leads, and start conversations.

Show what you sell.
Meet owners and providers.
Demonstrate your product.
Generate leads your sales team can follow up with.

Simple.

Get your company in the room with the people you want to meet.

Why Exhibit at MBC?

An Audience Built for Business

43% Owners
Nearly half of MBC attendees own their practices and make purchasing decisions.

58% Travel From Outside New England
Despite being held in Boston, the majority of MBC attendees come from outside the region.

30% Returning Attendees
Nearly one in three attendees returns, giving your team the opportunity to reconnect year after year.

6 Consecutive Sold-Out Exhibit Halls
Every MBC exhibit hall has sold out since the conference began.

50 → 428 Attendees
MBC has grown more than 8X since 2021.

2021: 50 → 2022: 149 → 2023: 252 → 2024: 305 → 2025: 353 → 2026: 428

One Track. One Audience.

MBC is a single-track conference.

When a lecture ends, the entire audience breaks together instead of scattering between competing sessions.

That creates concentrated traffic and predictable opportunities for your team to connect.

Smaller by Design

At a massive trade show, you’re one booth among hundreds.

MBC is intentionally more intimate, giving your team repeated opportunities to meet the same attendees throughout the weekend with fewer exhibitors competing for their attention.

We Bring Attendees Into the Exhibit Hall

The Welcome Party, coffee, food, and breaks take place inside the exhibit hall.

Attendees don’t need to be convinced to visit the expo floor. We build it into their conference experience.

You’re Meeting Buyers

With 43% of attendees owning their practices, many conversations happen directly with the people responsible for purchasing decisions.

MBC also offers 19 CE credits and premium-priced tickets, attracting providers willing to invest in their education and their practices.

Your Booth

Give Them a Reason to Stop.

Your booth is your home base for the weekend.

Demonstrate a device. Let providers experience a product. Answer questions. Introduce a new technology. Collect leads. Schedule follow-up conversations.

And because attendees repeatedly return to the exhibit hall throughout the weekend, you don’t have one chance to make the connection.

You may meet someone Friday night at the Welcome Party, see them again Saturday over coffee, and continue the conversation Sunday.

Repeated interaction turns booth traffic into familiarity.

Show. Don’t Just Tell.

Let Providers Experience What You Sell.

The best exhibit booths give attendees something to do.

If you sell a device, demonstrate it.

If you sell skincare, let them experience it.

If you sell technology, show them how it works.

If you provide a service, solve a problem they recognize.

MBC gives you the space and audience.

What happens at the booth is up to you.

Who Exhibiting Is Built For

Exhibiting makes sense for companies that:

• Want to introduce their company to the MBC audience
• Are launching a product, device, technology, or service
• Want face-to-face conversations with providers and owners
• Have a product that benefits from demonstration or sampling
• Want qualified leads for their sales team
• Want to test MBC before moving into a larger partnership

If your primary goal is meeting the market and generating conversations, exhibiting was built for that.

Exhibitor Includes

Exhibit Presence

• Exhibit Booth
• Company Passes
• On-Site Company Listing
• Modern Beauty Con Website Presence

Lead Generation

• App Lead Capture
• Access to Attendee Engagement Opportunities
• Face-to-Face Access Throughout the Conference

Conference Experience

• Welcome Party in the Exhibit Hall
• Coffee, Food & Break Traffic
• Repeated Exhibit Hall Access Throughout the Weekend
• Networking Opportunities With Attendees

The Exhibitor Strategy

Get in the room.
Show providers what you do.
Start conversations.
Capture the lead.
Let your sales team take it from there.

Exhibiting isn’t about putting your logo in another conference hall.

It’s about meeting the market.