Turn Introductions Into Relationships.

Gold is designed for companies that know meaningful sales rarely happen from a single booth conversation.

The goal is simple: spend more meaningful time with the right people.

Meet them at your booth.
Reconnect throughout the conference.
Bring a curated group together over dinner.
Stay in front of them before and after MBC.

Gold gives your team more opportunities to turn a first conversation into a relationship.

Why MBC?

An Audience Built for Relationships

43% Owners
Nearly half of MBC attendees own their practices and make purchasing decisions.

58% Travel From Outside New England
Despite being held in Boston, the majority of MBC attendees come from outside the region.

30% Returning Attendees
Nearly one in three attendees returns, giving your team the opportunity to build relationships year after year.

6 Consecutive Sold-Out Exhibit Halls
Every MBC exhibit hall has sold out since the conference began.

50 → 428 Attendees
MBC has grown more than 8X since 2021.

2021: 50 → 2022: 149 → 2023: 252 → 2024: 305 → 2025: 353 → 2026: 428

Small Enough to See People More Than Once

At a massive trade show, you may meet someone once and never see them again.

MBC is intentionally smaller. Your team sees the same attendees at breakfast, between sessions, in the exhibit hall, at social events, and throughout the weekend.

That repetition matters when the goal is trust.

One Track. One Audience.

Everyone follows the same educational schedule.

When a session ends, the entire audience breaks together rather than scattering between tracks and competing activities.

We Bring Attendees Into the Exhibit Hall

The Welcome Party, coffee, food, and breaks happen inside the exhibit hall.

That creates repeated, natural opportunities to reconnect without relying solely on attendees choosing to walk the expo floor.

You’re Meeting Buyers

With 43% of attendees owning their practices, many of those conversations happen directly with the people responsible for purchasing decisions.

And with 19 CE credits and premium ticket pricing, MBC attracts providers willing to invest in themselves and their practices.

Curated Hosted Dinner

25 People You Actually Want to Know.

This is where Gold becomes more than an exhibit package.

Your sponsorship includes a private dinner for up to 25 curated attendees selected around your business objectives.

Tell us who you want to meet.

Owners. Multi-location practices. Providers using a competing technology. Practices in a specific market. Providers interested in a particular treatment category.

You choose the time and restaurant, make the reservation, and cover dinner. MBC builds the room.

We identify qualified attendees, manage invitations and RSVPs, send reminders, and protect the dinner on the official conference agenda.

Then the sales pitch stops.

You have an evening to actually get to know people.

Ask questions. Understand their practices. Hear what they’re struggling with. Learn how they make purchasing decisions. Let them get to know your team.

There are no competing MBC events during that time.

Twenty-five decision-makers around a dinner table can tell you more than hundreds of badge scans ever will.

Exhibit Presence

Meet. Reconnect. Continue the Conversation.

Your booth gives your team a home base throughout the conference.

But Gold is designed around what happens after the first introduction.

Someone stops by your booth Friday.

You see them again over coffee Saturday.

They join your team for dinner.

You reconnect Sunday before they leave.

That’s how familiarity becomes trust.

MBC’s smaller size, single-track schedule, and exhibit-hall traffic are intentionally designed to create those repeated interactions.

Stay Part of the Conversation

Relationships Don’t Start or End in Boston.

Gold extends your presence beyond the exhibit hall through MBC’s digital and content channels.

Before the conference, those touchpoints help attendees recognize your company.

During MBC, recognition makes introductions easier.

Afterward, continued visibility helps your sales team follow up with people who already know who you are.

The objective isn’t more impressions.

It’s making the next conversation warmer than the first.

Who Gold Is Built For

Gold is designed for companies that:

• Want relationships with owners and decision-makers
• Sell products or services with a longer sales cycle
• Know trust matters before a provider buys
• Want more time with prospects than a booth allows
• Are entering a market and need to develop relationships
• Want a conference investment their sales team can continue working after MBC

If your objective is primarily exhibit-hall presence, choose an exhibitor package.

If your objective is building relationships with the people who can become customers, Gold was built for that.

Gold Includes

Relationships & Access

• Curated Hosted Dinner for up to 25 attendees
• Pre-Event Attendee Access
• Company Passes

Exhibit & Lead Generation

• Exhibit Booth
• App Lead Capture
• Event App Push Notifications

Continued Visibility

• Weekly Filler Features
• Product Reviews
• Instagram Features
• Facebook Features
• Modern Beauty Con website presence
• On-site conference branding

Education

• Educational Spotlight

The Gold Strategy

Meet them at MBC.
Spend meaningful time together.
Give them reasons to remember you.
Let your sales team build from there.

Gold isn’t designed to make your logo more visible.

It’s designed to make your company more familiar.