Help Providers Understand Why You Matter.

Silver is designed for companies whose products, technology, or services require education before they require a sales conversation.

The goal is simple: help providers understand what you do and where you fit.

Teach something useful.
Give your product context.
Let providers experience it at your booth.
Continue the education through MBC’s channels.

Silver positions your company as an educational resource, not just another exhibitor.

Why MBC?

An Audience That Comes to Learn

43% Owners
Nearly half of MBC attendees own their practices and make purchasing decisions.

58% Travel From Outside New England
Despite being held in Boston, the majority of MBC attendees come from outside the region.

30% Returning Attendees
Nearly one in three attendees returns, giving your company the opportunity to educate the same market over time.

6 Consecutive Sold-Out Exhibit Halls
Every MBC exhibit hall has sold out since the conference began.

50 → 428 Attendees
MBC has grown more than 8X since 2021.

2021: 50 → 2022: 149 → 2023: 252 → 2024: 305 → 2025: 353 → 2026: 428

19 CE Credits. Education Comes First.

MBC attracts providers who are actively investing in becoming better clinically, operationally, and professionally.

That creates the right environment for companies whose products need to be understood, not simply seen.

One Track. One Audience.

Everyone follows the same educational schedule.

Instead of competing with simultaneous sessions and dozens of distractions, your company becomes part of a shared conference experience.

Smaller by Design

A more intimate conference gives attendees time to ask questions, explore products, and understand new technologies without the noise of a massive trade show.

We Bring Attendees Into the Exhibit Hall

The Welcome Party, coffee, food, and breaks happen inside the exhibit hall, giving attendees repeated opportunities to take what they’ve learned and continue the conversation with your team.

Educational Spotlight

Give Your Product Context.

Some products are easy to understand in five seconds.

Others aren’t.

A new device may use unfamiliar technology. A skincare product may require providers to understand the science. A service may solve a business problem they haven’t identified yet.

That’s where education matters.

Your Educational Spotlight places your company inside the official MBC attendee workbook used throughout the conference.

Start with a real clinical or business problem. Teach providers something useful about solving it. Then show where your product or service fits.

Instead of simply saying:

“Here’s what we sell.”

You can help attendees understand:

“Here’s the problem. Here’s what matters. Here’s how we solve it.”

That’s a much stronger starting point for a sales conversation.

Exhibit Presence

Turn Understanding Into Questions.

Your booth gives attendees somewhere to continue learning.

After encountering your company through MBC content or your Educational Spotlight, attendees can meet your team, see the product, ask questions, and understand whether it belongs in their practice.

And because the Welcome Party, food, coffee, and breaks bring attendees into the exhibit hall throughout the weekend, you have multiple opportunities to continue that education.

The goal isn’t simply booth traffic.

It’s better-informed booth traffic.

Extend the Education

Don’t Explain It Just Once.

Silver extends your message beyond the exhibit hall through MBC’s content and digital channels.

Before MBC, introduce the problem your company solves.

During MBC, give attendees context and access to your team.

Afterward, your content and product information remain available when providers are researching solutions and considering purchases.

For products with longer buying cycles, that matters.

Who Silver Is Built For

Silver is designed for companies that:

• Sell products or technology that require explanation
• Are introducing something new to the aesthetics market
• Need providers to understand the science or strategy behind their solution
• Are entering a crowded category and need to explain what makes them different
• Want education to support their sales team
• Want more than passive logo placement from a sponsorship

If your product needs context before a provider can appreciate its value, Silver was built for that.

Silver Includes

Education

• Educational Spotlight
• Product Reviews
• Weekly Filler Features

Digital Visibility

• Instagram Features
• Facebook Features
• Modern Beauty Con website presence

Exhibit & Lead Generation

• Exhibit Booth
• App Lead Capture
• Event App Push Notifications
• Company Passes

Brand Presence

• On-site conference branding
• Select conference media visibility
• MBC digital exposure

The Silver Strategy

Teach them what matters.
Show them where you fit.
Give them somewhere to ask questions.
Let your sales team continue the conversation.

Silver isn’t designed to make your company louder.

It’s designed to make your company better understood.