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The Beauty Blueprint™
Communication, Strategy & Creative
Most business owners don’t need more information.
They need clearer thinking, better decisions, and a trusted perspective to help them see options they’re too close to see themselves.
Beauty Blueprint™ was built for beauty-based business owners who want to:
- Communicate better with their teams
- Think more strategically
- Unlock new opportunities for growth
- Reduce founder pressure
- Build a business that supports their life – not consumes it
This program delivers direct, instructor-led access to proven thinking in communication, strategy, and creativity.
The only difference between tracks is how much access you want and in what setting.
What You'll Learn (Included in All Beauty Blueprint™ Tracks)
All Beauty Blueprint™ tracks provide structured training and guided application in three core areas:
Communication
- Team meeting structures that actually work
- Building and reinforcing company culture through consistent communication
- Communicating tasks and expectations in a clear, repeatable, and easily duplicatable way
Strategy
- How to make better decisions and set direction
- How to prioritize initiatives and eliminate noise
- How to automate workflows and processes
- How to remove pressure from founders so they can work to live instead of living to work
Creativity
- How to identify new revenue opportunities
- How to partner with other companies strategically
- How to pivot services and innovate without unnecessary risk
- How to see options others miss
Why Steven Roddy
Steven Roddy has built five seven-figure companies across five different industries, inside of the beauty and entertainment space, starting each from zero and with less than $7,500.
Steven is currently the CEO of four of these five companies and maintains a 40-hour work week (or less) by designing businesses that do not rely on constant founder involvement.
The Beauty Blueprint™ gives business owners access to Steven’s experience, judgment, and way of thinking – focused on helping owners communicate clearly, think strategically, and build businesses that are sustainable and scalable.
What Changes When This Works
Business owners who participate in The Beauty Blueprint™
- Increased net revenue and partnership opportunities
- Fewer miscommunications and stronger team alignment
- Clearer priorities and more confident decision-making
- Reduced founder stress and operational pressure
- Increased net revenue and partnership opportunities
- More time, clarity, and control over their business
This is not theory.
It’s applied thinking, delivered live, and tailored to real business challenges.
Choose Your Beauty Blueprint™ Track
Each track includes the same core training focus.
The difference is how much access you want to Steven and how it’s delivered.
The Beauty Blueprint™
Group Access
For business owners who value collaboration and shared perspective.
Access Format:
- Monthly group training sessions
- Live virtual instruction
- 12 sessions over 12 months
Includes:
- Training in communication, strategy, and creativity
- Facilitated peer discussion and shared problem-solving
- Cross-industry insights and real-world application
Best For Business owners who:
- Want exposure to strategic thinking in a group setting
- Value learning from other owners across industries
- Prefer collaboration at a more accessi-ble investment
Monthly
$250
12-month commitment
The Beauty Blueprint™
Private Access
For business owners who want a strategic partner without giving up equity.
Access Format:
- In Person Strategy Sessions
- Optional checkin calls & texts
- 12 sessions over 12 months
Includes:
- Direct access to Steven Roddy for communication, strategy, and creative leadership training
- Strategic planning and decision support
- Creative ideation and problem-solving
- Monthly implementation priorities and accountability
Best For Business owners who:
- Are making higher-stakes decisions
- Want in-person collaboration and deeper access
- Value a trusted strategic thought partner
- Want help simplifying complexity at the ownership level
Monthly
$1,250
12-month commitment
The Beauty Blueprint™
Virtual Access
For business owners who want consistent direction with flexible access.
Access Format:
- Monthly Virtual Strategy Sessions
- Optional checkin calls & texts
- 6-month term (option to renew)
Includes:
- Instructor-led communication and leadership training
- Strategic direction and planning support
- Creative ideation and structured problem-solving
Best For Business owners who:
- Want access to high-level thinking without in-person meetings
- Need strategy and clarity but prefer virtual sessions
- Are actively growing and want consistent guidance
Monthly
$990
6-month commitment
